While getting my nails done I was reading an article in China International Business magazine (yes, one has to keep updated even when getting a manicure) on Yum! brands such as KFC, McDonald's or Pizza Hut and how they conquer China. I had already noticed in Beijing that there were KFCs at every corner or so, and quite some McDonald's and Pizza Huts. While many have failed, KFC is very successful beating McDonald's even. One of the key reasons is that Chinese people do prefer chicken over beef (too bad for the Big Mac). On top of this taste difference, KFC managed to include some traditional Chinese dishes or cross over dishes between American and Chinese. Instead of re-applying the US model, then went for localization. And it seems to work pretty well.
Want to know more, read the article.
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