Yesterday I was reading an article in Fortune magazine raising the question whether or not it's ok to increase prices in times of economical crises like these days.
The chore idea is a 2 axis model: Axis 1 is how differentiated the consumer considers the product or service, ranging from a commodity to utterly unique; Axis 2 is how strongly the consumer feels a need for the product or service, from considering it a must-have to seeing it as totally discretionary. The scary question now is where does the product you work on fall? In the top left corner where brands matter and your consumers will stay faithful or in the bottom left corner where any brand would do...
Want to know more, read here.
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